Christopher Woitach, a buddy of mine, told me about a company called Radio DirectX that helps you get radio airplay. Christopher used the service to promote several of his independently released Jazz Cd's, and with great results. For just $475 (even less for other styles of music) Radio DirectX will promote your Jazz CD for six months. This is just a fraction of what any decent music publicist would charge.
Here's what the company has to say about what they do:
"RadioDirectx is THE service delivering new music - your music - to the world. With more than 5000 member radio stations, music reviewers and club DJs looking for the newest releases in our digital stacks, we offer a one-of-a-kind service for both independent artists and labels to promote their music to audiences in markets around the world.
From XM and DMX Satellite Radio USA, commercial radio (all formats), mix shows, 100s of college stations (the bleeding edge in shaping tastes in music), 1300+ club DJs, record pools, national radio networks and others in need of the newest best. – we deliver the quality that music movers want. We cover the full spectrum: pop, dance, Reggae, country, folk, hip-hop, metal, easy listening, punk, soundtracks, world and more... - we have the markets and the outlets for your releases.
RadioDirectx is undeniably effective in its simplicity. We list your music so our radio and media members can quickly and easily preview your music. If they like what they hear, they request to have a promotional CD mailed to them for airplay or review. When a CD request comes in, all you do is ship it out, the radio/media member plays or reviews it - and you've started generating airplay around the world.WHAT WE DO
We promote your release to all Radio, Media & Club DJs (Club Djs for specific genres only) via our weekly release notices. WE tell them what's new and what's hot each week.
They login into Radiodirectx and preview any release they are interested in and if they like - they request a copy.
We create a CD listing on the Radiodirectx site, complete with biography, reviews/quotes, streaming audio samples and the ability for all registered Radio, Club DJs & Media to request and receive a promotional copy of your CD for airplay and/or review.
You only mail your CD when requested. This saves you time, money, CDs and greatly increases the opportunity for radio airplay as each Radio/Media Member has to actually request your CD. In 4-5 weeks we ask that all Radio/Media Members that requested your CD to provide some type of feedback - charts, playlists, comments, reviews, etc...
WHY RADIO & MEDIA COME TO US FOR YOUR MUSIC
The number one reason that Radio, Media & Club DJs around the world come to RadioDirectx for new music is that they can choose what they want, when they want. They love to login and browse our selection of quality releases at their leisure - from home or at the office. When they find a release they like and feel appropriate for their program or review, they can request to have a copy mailed to them. They also know that if it's listed on Radiodirectx - it will arrive."
Your Feature Artist Music Promotion includes ...
An Assigned Release Date (you’ll know the exact day your music goes
A Custom Release Sheet (contains all the important info about you)
Promotion to our member 1400 Jazz Radio & Media Outlets (worldwide)
A follow-up email in 4 weeks (keeps you in the know)
Playlist & Chart monitoring (we handle all the details for you)
Quotes and reviews (FREE publicity! Use it to market yourself!)
Online track requests for your CD in real time (quick as a flash!)View feedback from Radio & Media Outlets in real time 24/7 (keeps you in
the loop even if you’re on the road)
Christopher said that with Radio DirectX his Cd's got airplay all over the world, and he received a lot of of positive comments and reviews. After all, it beats sending out a bunch of Cd's that will most likely just sit in a pile or get 'filed' in a circular 'filing cabinet' somewhere. Every time you send out a disk with Radio DirectX you know that the person requesting it has heard some of tracks already and liked it enough to want to play it. After all, how many of us are using boxes of unopened Cd's for bookshelves and coffee tables? Most of us have also given up the pipe dream that we'll make a lot of money selling our Cd's, but Cd's are still necessary in order to get your music and your name out into the world.
For independent recording artists wanting radio exposure Radio DirectX sounds like a perfect solution to a difficult and overwhelming dilemma. I'm going to try them out. I'll let you know how it goes.